Atelier100 , London
An Ideas Factory 

Atelier100 is an entirely new concept, driven by a collective of creatives, makers, manufacturers and design industry experts. Established to bring the focus back towards the merits of local design and local production, Atelier100 gives agency to ideas that might otherwise have remained in limbo. The Atelier100 London store is a multi-functional space, a brand-new retail reality with the capacity for workshops and co-working areas, every item available for sale has been designed and produced within 100km of central London.

NAVET was commissioned by H&M Group and IKEA to take the creative and strategic lead of developing the Atelier100 concept from scratch, together with a handful of team members from the two companies and a local team of creatives in London. We developed the concept idea, creative briefs and mentorship program, developing the first pilot mentorship program and retail space in London. The interior of the Atelier100 retail space was designed mainly using recycled store material from stores belonging to the two brands, as well as the recently purchased (by IKEA) emblematic TopShop store located at Oxford Circus.